My own boss, at last (2011)
Director Jeanne Berthoud
In Switzerland over 50 new companies are founded per day. Three out of 10 enterprises don’t survive their first 2 years.
Jonas is planning to conquer the market with his design object, Roger opens up a biking shop and 9 farmers produce body lotions and shower gels made from homegrown primary products together with a biologist.
The documentary accompanies them for two years. Be it to fulfill a long-standing desire or an entirely new challenge – they are all bold enough to head for a new direction. Hopes and wishes are confronted with reality. Success is followed by moments of disillusion and doubt; a rollercoaster of uncertainty. Is this really what I dreamt of? Is it worth the austerity? Am I strong enough? And: Will I make it at all?
A spirited, witty and thought-provoking reflection on the world of small-scale businesses in Switzerland: the basis of Swiss economy.
|Shooting format||XDCAM HD|
|Author||Jeanne Berthoud nach einer Idee von Louis Mataré|
|Co-producer||Redaktion DOK, SRF / Pacte|
|Director of Photography||Louis Mataré|
In co-production with
With financial support with