My own boss, at last

My own boss, at last (2011)
by Jeanne Berthoud

In Switzerland over 50 new companies are founded per day. Three out of 10 enterprises don’t survive their first 2 years.

Jonas is planning to conquer the market with his design object, Roger opens up a biking shop and 9 farmers produce body lotions and shower gels made from homegrown primary products together with a biologist.

The documentary accompanies them for two years. Be it to fulfill a long-standing desire or an entirely new challenge – they are all bold enough to head for a new direction. Hopes and wishes are confronted with reality. Success is followed by moments of disillusion and doubt; a rollercoaster of uncertainty. Is this really what I dreamt of? Is it worth the austerity? Am I strong enough? And: Will I make it at all?

A spirited, witty and thought-provoking reflection on the world of small-scale businesses in Switzerland: the basis of Swiss economy.

In co-production with

With financial support with